This is the number one problem that most small businesses face. Put another way it’s about online VISIBILITY. There are lots of strategies you can pursue to fix this including understanding what your competitors are doing, ensuring you use the words your potential customers actually search for when looking for your type of product or service, and using paid-for advertising. We can explain all your options and help you get the mix right for what you want to achieve.

This is the key to it all. How do you get people to buy from you? As you’d expect there are no quick fixes. For one thing you’ve got to have a product or service that people want to buy. They also have to trust you. These are age-old marketing problems that don’t go away just because you’re selling from a website. However, you can do a great deal to make it as easy as possible for people to buy. We understand the psychology of selling and can help you apply this to your online business.

Fortunately the Internet is a great leveller. With a bit of savvy you can compete head-on with the big guys and win. This involves ‘niche-ing’ your produce and service and only competing for the customers you can win. What does this mean? Understanding what your potential customers actually type into the search engines and then doing an in-depth analysis on what your competitor is doing and finding the gaps. There is usually a ‘space’ for you to compete in. We will help you find it.

Well, we’re pitching for your business so we’re bound to say ‘let us do it for you’. But that’s not really the whole answer. The world is turning digital and businesses that don’t keep up with that will find it increasing difficult to compete. You owe it to yourself and your business to try and understand the basics and then make some informed decisions. One way is to hire a member of staff – and we’d certainly advise you do that if you can afford it. On the other hand if you can’t then people like us can help. We take pride in not just doing the work but also on educating you on the things, as a business owner, you need to know. We do a superb monthly report where we not only give you the analytics and stats – but also tell you what they mean and advise on what you should do next. We’re here to help you. Genuinely.

The thing that the internet thrives and prospers on is content. Well written, timely and relevant content which is designed to enthrall, engage and educate readers. And, as disappointing as this is, a pitch for your products and services just doesn’t count. Content marketing recognises that you have to compete for people’s attention by giving them something truly valuable for free. This means giving your best stuff away so people know what you’re about and can start to trust you.  This is absolutely essential if you are going to succeed online and avoid putting people off with a ‘hard sell’. We often hear of people not wanting to do email marketing because they’re scared of being seen as a spammer. Taking the content approach builds the relationship with your potential customer first, before asking them to buy. Really it’s a question of common sense, people are much more comfortable buying from people who they feel a connection with, and they will feel connected if you’ve given them something really valuable. Good content is also loved by Google – so there you go, make friends with prospects AND get brownie points from Google. So why wouldn’t you?