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Learn MoreMake Sure You Know Who Has Linked To Your Website
There's a lot of confusion about linking from one website to another - Is it good, is it bad or doesn't it matter anymore? If it's done properly, it's good. If it's done artificially, simply to cheat Google and other search engines into thinking that a webpage is more...
The 3 Steps to Online Visibility
Do you know how to market your business online? The key, as we keep saying, is to be visible. Here are the 3 steps to gaining and improving online visibility for your business. 1. COMPETITOR ANALYSIS Why do this? Do you know who your online competitors are? Often they...
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Build the Social Media Following of a Rock Star
If you want additional sales reach and/or to be seen as person of influence in your market, then building a social media following is the way to go. But don't underestimate the amount of time and effort it takes to generate the content needed to build the following of...
Beat Competitors Online By Attracting the Best Customers First
Firstly, to attract the best customers you need to who a good customer is for you! Big name brands use all sorts of techniques to work this out, including identifying 'personas' i.e. they will think about the attributes of a specific customer and even name them. So,...
Get Customers to Buy From You – Even When They're Not On Your Site
You may have noticed that when you've browsed around a site and then left it, suddenly their ads seem to pop up on other sites that you visit. It can feel rather spooky, but it's a very effective (and totally legal!) technique. It's called 're-marketing and works...
Get to the Top of Results Pages – Every Time
A well researched and constructed advertising campaign using Google's AdWords will give you the best chance to appear at the top of the Google search results page. Despite what most people say in public, in private they actually do click on ads - as the huge volume...
Attract and Stay in Touch with the Right Customers
There are lots of different online strategies to attract and stay in touch with the right customers. It sounds pretty obvious, but first you have to know who the 'right' customer is. Who is your target audience ( 'segment' or 'niche' in marketing speak)? It's...
Stop losing business to competitors
The Internet has made it easier to do business online - for everyone - that includes your competitors! Imagine if - in the real world, (i.e. not online), a business owner could put up a barrier outside his competitor's shop or office and redirect people into his own...
Meet Peanut – the Office Cat
One of the valued members of our team is Peanut. A little black cat that turned up at our back door one day looking very thin and forlorn. We took him in and now he's in charge - well in his own mind at least. He specialism is sleeping. That deep profound type of...
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