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The 3 Steps to Online Visibility

The 3 Steps to Online Visibility

Do you know how to market your business online? The key, as we keep saying, is to be visible. Here are the 3 steps to gaining and improving online visibility for your business. 1. COMPETITOR ANALYSIS Why do this? Do you know who your online competitors are? Often they...

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Make Sure You Know Who Has Linked To Your Website

Make Sure You Know Who Has Linked To Your Website

There's a lot of confusion about linking from one website to another - Is it good, is it bad or doesn't it matter anymore? If it's done properly, it's good. If it's done artificially, simply to cheat Google and other search engines into thinking that a webpage is more...

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Build the Social Media Following of a Rock Star

Build the Social Media Following of a Rock Star

If you want additional sales reach and/or to be seen as person of influence in your market, then building a social media following is the way to go. But don't underestimate the amount of time and effort it takes to generate the content needed to build the following of...

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Get to the Top of Results Pages – Every Time

A well researched and constructed advertising campaign using Google's AdWords will give you the best chance to appear at the top of the Google search results page. Despite what most people say in public, in private they actually do click on ads  - as the huge volume...

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Attract and Stay in Touch with the Right Customers

There are lots of different online strategies to attract and stay in touch with the right customers. It sounds pretty obvious, but first you have to know who the 'right' customer is. Who is your target audience ( 'segment' or 'niche' in marketing speak)? It's...

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Stop losing business to competitors

The Internet has made it easier to do business online - for everyone - that includes your competitors! Imagine if - in the real world, (i.e. not online), a business owner could put up a barrier outside his competitor's shop or office and redirect people into his own...

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