Google My Business is an invaluable tool for any business owner who runs a brick-and-mortar business. Understanding the fundamentals of this platform and implementing the actionable tips and strategies we outline in this guide, will greatly increase your chances of being found in local and mobile search results.

Google My Business was introduced in 2014 by Google in an attempt to bring together all the tools and services you need to promote your business on their various platforms.

You can use Google My Business to:

• Get a Google Map listing for your business and manage it
•Get and operate a Google+ Account
• Get and operate a Google Business Account
• Build and manage Google+ “Brand Pages” for your business
• Ask for, manage and display Google Reviews for your business

A good profile on Google is essential for all online businesses, whether they trade locally, nationally or internationally, but it is for small local businesses that the system is really a make or break activity.