by mmadmin | Oct 7, 2015 | Uncategorized
If you want additional sales reach and/or to be seen as person of influence in your market, then building a social media following is the way to go. But don’t underestimate the amount of time and effort it takes to generate the content needed to build the...
by mmadmin | Oct 7, 2015 | Uncategorized
Firstly, to attract the best customers you need to who a good customer is for you! Big name brands use all sorts of techniques to work this out, including identifying ‘personas’ i.e. they will think about the attributes of a specific customer and even name...
by mmadmin | Oct 7, 2015 | Uncategorized
You may have noticed that when you’ve browsed around a site and then left it, suddenly their ads seem to pop up on other sites that you visit. It can feel rather spooky, but it’s a very effective (and totally legal!) technique. It’s called...
by mmadmin | Oct 7, 2015 | Uncategorized
A well researched and constructed advertising campaign using Google’s AdWords will give you the best chance to appear at the top of the Google search results page. Despite what most people say in public, in private they actually do click on ads – as the...
by mmadmin | Oct 7, 2015 | Email Marketing, Marketing Strategy, Uncategorized
There are lots of different online strategies to attract and stay in touch with the right customers. It sounds pretty obvious, but first you have to know who the ‘right’ customer is. Who is your target audience ( ‘segment’ or...
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